Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

The web series features popular digital content creators such as Ashish Chanchlani, Ahsaas Channa and Triggered Insaan

In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

The collaboration executed by White Rivers Media has garnered millions of views since its launch last week and has hit the right chord with popular influencers and netizens

The Online Communities Integrity Suite offers an integrated solution to monitor and eliminate fake engagements, imposters, scams and other emerging challenges faced by community curators in building a rewarding community programme

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the change in branded content narratives from the old storylines that relied upon emotions and flashbacks

Executed by Wavemaker, the initiative notched up ~15 million answer views across their quirky content

PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

In a session titled ‘Agencies as creator enablers', the panellists discussed the role of agencies in the growth of creators and the impact on their future

Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations

While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

Taaran Chanana, Managing Director and Co-Founder of MemeChat App, writes why meme marketing is an important marketing tool and brands can't miss deploying it, especially during the IPL season

The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

The platform has been built to work with influencers both directly, or via their managers and talent agencies

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration