BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen's Day, the senior living community operator launched the #ReplyDontReject initiative with Bollywood actor Boman Irani. The campaign is conceptualised and executed by Famous Innovations

The initiative aimed to recognise the relentless efforts of the truck drivers and showcase gratitude for their work. Season 3 emphasises on getting truck drivers vaccinated at a place of their convenience

The series draws parallels between the battlefield and insurance, highlighting how the aspect of dependability is most important in either case. The series will bring out a series of interesting stories from the battlefield narrated by Major Gaurav Arya (Retd.)

The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

Speed Dial is the first in a series of short films set to be released by 8 PM Premium Black Music CDs, as part of the brand's strategy to collaborate with creators in the music and entertainment space, given its immense popularity, reach and alignment with the brand

The campaign ‘Yeh Yaarana Pucca Hai' is launched as part of a bigger initiative, ‘Banaye Har Raah Aasaan', where JK Cement achieved a historic feat by building 251 ramps in one single day across the districts of Jaipur, Rajasthan on August 5, 2021

BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video

The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month

The team of reporters from EconomicTimes.com, and experts from CoinSwitch Kuber among others, will break down the jargons and bring simplicity for people to understand the crypto world

Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as Co-founder and President. She will spearhead the mom-baby vertical and build the overall community vertical for the group

In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context