This video brings out the pattern that an Indian family follows, where fathers seem to be missing out on doing their part

Data-driven results from influencer marketing achieved are based on the analytics of 2.70 lakh bloggers, 7.89 lakh published posts and two million CPA clicks to global clients

Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led Live commerce, as the company looks to transform the mobile shopping experience for consumers globally

Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

Dettol has curated 100 stories of Covid protectors from across India and carried them on 4 million liquid handwash packs, replacing their logo with the protectors' images to honour their selfless contribution. They have roped in 1000s of influencers, who are encouraging their followers to recognise the efforts of the ‘protectors' around them

The catchy tune of the campaign's music video aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults

Before this, Sharma was with Mirchi as Head-Digital Business. At Viacom18, he will report to Mahesh Shetty, Head- Network Sales, Viacom18

Lodha Luxury provided consumers innovative posts on wellness, recipes, meditative music, etc., Instagram Live sessions with leading personalities across the wellness industry, offering insights on fitness, diet, immunity, mental and emotional wellbeing and more

As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

To break the stigma associated with menstruation, the brand conducted live sessions on social media with its empanelled doctors and collaborated with online women communities and brands such as Taarini Foundation, Momspresso, Aara Health, Miss Malini, Momspresso and SuperBottoms

The social good campaign asks users to choose between essential and expendable needs. The brand urges people to think responsibly during the pandemic even if it means not using their services

The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

The brand film showcases how it treats every individual of the society as an equal

Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

The Times of India has created a microsite that will offer a series of expert-backed data, information and advice, centred on the lived experiences of girls and women in India. The platform will feature experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame