The song is part of the brand's larger initiative #MitJayengiDooriyan, which has garnered a collective reach of over 10 million on social media

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage

Ritesh Agarwal, Manu Kumar Jain, Ankur Warikoo, Kabeer Biswas interview Srikant for a job. The stalwarts from Oyo, Xiaomi, Nearbuy and Dunzo are part of a marketing gimmick for the upcoming web series The Family Man 2. The campaign is conceptualised and executed by Prime Video team and SoCheers

Arjun Mohan, CEO India, upGrad, talks about the brand's strategy to focus more on partnership with YouTube content creators this year

The campaign brings together stories of heroes such as Desraj Singh, Daulat Bi Khan, Sharib Hassan, Ananya Wig, Sabrina and many more who went beyond their call of duty to extend support and help to those in need at a time when India is grappling with the second wave

On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

While content creators, agencies and brands largely welcome the norms, they say more influencers will push for paid engagements and fear a negative impact on organic content. They say nano and macro-influencers might have to rethink their content strategy

The series showcases a few of the good Samaritans who have shown courage during these testing times to help those in need. The first episode of the podcast series commenced with a poem written by lyricist Swanand Kirkire and narrated by Rao

The film captures moments of Hyundai's Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions

It aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and hygiene brands to replace ‘women' with ‘menstruators' on all their branding and communication

The influencers adopt a humorous approach, building a storyline around the fun product. The engaging storyline forces you to watch the video till the end. While promoting the product, they have created a narrative that reflects it through their campaign

The heart-warming video features the house help, vegetable vendor, watchman, delivery guy and more—all shot in their natural avatars while at work

The campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity

While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

In February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders

Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

The series will be launched on Bhat's channel ‘Honestly by Tanmay Bhat' and will feature Prateek Singh, Founder of LearnApp.com, in the role of Tanmay's financial tutor. The video series will be live on the YouTube channel from June 7

At a time most brands across the globe are theming their content around hope and positivity, only being able to resonate with the consumers' cultural background can help them stand out in the clutter, writes the Founder of Leapfrog Strategy Consulting