Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

The heartening story is expected to bring about some hope, positivity, faith and a few smiles as the country is going through unprecedented challenges

Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

In an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

Amy is now live at the MemeChat app as an invite-only feature and supports all messaging applications

As part of Levi's year-long digital initiative #IShapeMyWorld, independent journalist Faye D'Souza shares her story and inspires many others to challenge the rules set by society

As part of brand integration, in each weekly webisode, Chef Anahita digs into her fridge and picks out one Goeld frozen food to create mouth-watering and wholesome dishes

The sportswear brand will launch 20 films in a phased manner, including that of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi. Their stories will be brought to life through rare, home footage of some authentic stories in sports culture around the world

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

The series follows travel influencers Abhishek Vaid and Chaitrali Ghodke as they travel through South India in search of musical inspiration, using Harman Professional's audio solutions to produce the show on the road

The Founder of Leapfrog Strategy Consulting writes that CarDekho's example is a lesson in how brands can bring synergy between branded content and ads. Just because the two formats serve different requirements and may be used to address different segments, it doesn't mean they need to differ in how they build the brand

In a free-flowing interview, Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces, talks about the need for a third-party uniform body in the content space, how he handles difficult situations with clients and the traits of a good branded content solution salesperson