It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability
By Benita Chacko | April 16, 2021The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu
By BuzzInContent Bureau | April 15, 2021The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity
By BuzzInContent Bureau | April 14, 2021BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers
By Akansha Srivastava | April 13, 2021Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa and Cheteshwar Pujara will share their stories of mental health struggles and advocate for better mental health in the talk show ‘Mind Matters'
By BuzzInContent Bureau | April 13, 2021Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative
By BuzzInContent Bureau | April 13, 2021The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands
By Hamsini Shivakumar | April 12, 2021In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker
By BuzzInContent Bureau | April 09, 2021Vajpai will use the newly launched X60series to capture his dangerous journey that starts in the last week of April
By BuzzInContent Bureau | April 09, 2021The film, produced by Excel Entertainment, required three trucks, which were used for shoots for over 12 months. The trucks were modified to suit the script and the storyline of the film
By BuzzInContent Bureau | April 09, 2021Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand
By BuzzInContent Bureau | April 09, 2021This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time
By BuzzInContent Bureau | April 08, 2021In a video, he is seen gearing up for an ‘unboxing' a life-size ice block is placed in front of him. Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice
By BuzzInContent Bureau | April 08, 2021Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent
By BuzzInContent Bureau | April 08, 2021This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change
By Hamsini Shivakumar | April 08, 2021The campaign aims to spread awareness around the signs and symptoms of breast cancer and initiate behavioural change
By BuzzInContent Bureau | April 07, 2021The eight-week series will feature some of the most influential voices from the content and marketing landscape in India
By BuzzInContent Bureau | April 07, 2021Kapoor shared his love for KFC burgers and posed for pictures with other participants at the bash in his iconic ‘jhakaas' style. The party was joined by over 500 people from across cities
By BuzzInContent Bureau | April 07, 2021