Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

The platform's emotional intelligence tool is creating a direct impact on sales and revenues for companies, Sharmin Ali, Founder and CEO, Instoried, tells BuzzInContent.com. She explains how they are using neuromarketing to help increase or decrease a particular emotion in content

The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

The company will provide personal manager, admin, finance support and help with content development. It will provide solutions such as email handling, branded content, calendar management to all influencers on board

Started in 2019 as a platform to discover India's newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers fight for the title. The winner will get to record a full-length album in a professional studio, a music video, an EPK and more

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

The film's writer Swati Bhattacharya and Chief Creative Officer of FCB in India explained that we refuse to see children for who they are and how do they want to grow up. She wanted to show discrimination begins at home and often a child suffers from this brokenness even after they become an adult. If you are accepted at home, you are more ready to face the world

The Founder of Leapfrog Strategy Consulting writes how the agency breaks the boundaries between marketing and HR by introducing branded content to the latter through 14 short minisodes, showcasing the work atmosphere at the company

Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society

BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

The Whisper Media study is conducted by Kantar and Orbit. The report indicates that close to 90% consumers have seen a brand or product via an ICA and typically spent about five seconds observing it

Over a span of eight weeks, Kiran will narrate one folktale each week. While narrating the stories, Kiran will also remind listeners to experience the power of sleep, and cite the benefits of a great mattress — offering a word of mouth for Centuary

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

The brand has also opened a dedicated sleep helpline number (1800 258 7678) for a free consultation regarding sleep disorders

Duroflex Sounds of Sleep has been conceptualised by Duroflex's creative agency partner, Sunny Side Up. It has been co-created with Sony Music India and Lodestar UM Studios along with production associates

Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.

This ‘Made in India' sustainable, contemporary, ethnic clothing brand combines dance with marketing, in a very quirky and smart way, to sell their products on Instagram. Started three years ago, the brand now has a turnover of over Rs six crore. All this only by creating shoppable dance videos on Instagram that fetch on an average more than two million views each week.