Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company

With a luxurious rental each in Mumbai and Delhi, this initiative will see 15 new influencers come together every week, to collaborate and create catchy content under one roof

In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

The founder of Leapfrog Strategy Consulting writes that Cookbook is a reminder for those who see branded content as equal to online content – that while brands must talk to consumers in the virtual space since that is where they spend a large part of their day, brands must also communicate with them in a world that is more real and tangible to them

These women influencers tagged other women who have supported them and nominated them to share a similar post, resulting in 10x content posted on Instagram and increasing the reach of the campaign

In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations

This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

Josh Talks will bring together inspiring narratives of three women achievers who have scripted their own success stories

The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment

The three-month live-learning classes will take place over the weekend

The series provides a dream room makeover to two celebrity couples, Abhishek Banerjee and Tina Noronha; Mohit Sehgal and Sanaya Irani and one contest winner, Florence Saldanha and husband Shailesh