The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

Conceptualised by Social Panga, the digital video showcases women from different fields – a writer, a fitness influencer and a rapper (Dee MC) to celebrate the new-age women who tread on lesser travelled paths and make a mark for themselves in diverse fields

Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

The song ‘I'm A Rebel' is part of the brand's ‘TRebel' campaign to celebrate women of today and tomorrow who live life on their own terms

The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

The tool allows businesses to input relevant information, which assists the tool to churn out quality content instantaneously, including blog ideas, social media captions, tweets, product descriptions, newsletter, podcast and marketing ideas, among other features

The campaign aims to build credibility for the practice of daily saline washing in view of the rising air pollution levels

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the brand's attempt at visibility has turned into sponsorship, what should have painted a brand persona has become a confused mix, and going for distinctiveness has landed it with an unsteady approach to comedy

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India

In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

The brand launched the campaign in December 2020 and plans to run it for the next four to six months. They will continue to collaborate with three to four digital artists every month from different fields

The campaign has been conceptualised and executed by Kinnect. The influencers who are part of the campaign are Ali Fazal, Himanshi Khurana, Geeta Madhuri, Malhar Thakar, and Subodh Bhave

The Wakefit Sleep Internship programme encourages people to invest in quality sleep, which would not only increase their productivity throughout the day but also promote a healthy lifestyle

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree