Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how performance poetry is the new kid on the block, a new approach to build and sustain an emotional connection. Its strengths are the very opposite of human-interest story videos — the videos are indirect, polished and slick; and deal in fictional emotions

The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

At a time when couples are kept apart by families, by society and even by legislations, the toothpaste brand's Valentine's campaign gives a fresh perspective to relationships. It directs users to their website for relationship advice and real-life stories for inspiration

The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

The ingredients for each of the recipes in the cookbook can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

Fifteen original and favourite positive stories of love, friendship, community, work, hope and family were commissioned on behalf of Nokia and have been created and designed to be shared with loved ones as Short Moving Stories – short, text-able messages of hope

Ceat's messaging will be integrated into upcoming podcasts by the platform and will help the brand to engage with cricket lovers

Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'