RVCJ Media, The Indian Idiot, SociallyHoe and The Indian Meme will judge the contest and support the meme community

It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations

Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign

As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, picks 10 examples of branded video content released between 2017 and 2020 to gauge the latest trends that will hover over 2021's Valentine's Day celebration by brands

Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country

The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

The agency targets Rs 500 crore influencer campaigns by March 2022 and proposes to expand its operations to South-East Asia and the Middle East by March 2023

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing

Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

In this week's in-depth analysis of an editorial site of Natural Diamond Council, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how their website, as branded content, has been able to do what a marketing campaign, a series of advertisements or a promotional exercise couldn't have achieved — the ability to direct and shape the diamond semiosphere

The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise

The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked