Vishesh Sharma, CMO, Ashika Group, writes that understanding how the media channels operate and what type of audience they primarily cater to is one of the first steps to developing a working tonality for the brand

The brand is asking men to go beyond monosyllabic answers or ceremonial gifts, and give fathers a true, pure and honest hug this Father's Day

As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board

This collaboration takes the ‘traditional meets new-age media' to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape

The initiative aims at making conversations around mental health more open and providing support and resources

Mascarenhas has over a decade of experience in digital advertising and platform-first thinking. Sawant comes with around 11 years of experience in advertising

Irani is one of the founding members of Nykaa and has helped the brand define the onsite customer journey, guided selling formats, UGC-powered communities, and omnichannel content strategy. She was also working with “Times Group' in her earlier stint

The brand is calling this an invitation to partner with like-minded brands and organisations that believe in equality and power of representation, to #ShareTheLoad in making the future more equal

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

This list of content brings about narratives, characters and situations that represent women in a more accurate manner, breaking stereotypes and taking charge

Anjali Rawat, Co-founder and Director of Design Thinking, Digital Dogs Content and Media, writes about how moment marketing is about evaluating crucial in-ways for unique and fascinating moves that provide entertainment value and brand glory

Bringing to the fore nuances of the actor's journey, the campaign reinforces the belief that kings are made over nights, not overnight

The academy is an online platform that offers courses to those interested in making a career as social media influencers

The agency will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers in order to promote its skincare range of facial kits

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

The vegan beauty and skincare brand is working with a large number of influencers for different campaigns for maximising reach and visibility

When a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters' draws attention to this issue that plagues millions of such women in the country

By working in tandem with the brand's marketing team, the agency will execute high-value content strategies through social media posts, videos, ads, and campaigns, along with blogs, authored articles, guest posts, and more