This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics
By Hamsini Shivakumar | November 02, 2020The company's women empowerment initiative SaheliWorld, conceived by art director Sumeet Patil, recognises nine “goddesses” of Maharashtra this Navratri
By BuzzInContent Bureau | October 30, 2020The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast
By BuzzInContent Bureau | October 30, 2020Having increased its content marketing efforts amid the pandemic, the brand is utilising influencers and vernacular content. Dhall, Chief Operating Officer, PolicyBazaar, tells BuzzInContent.com that these few months will be a great learning for marketers who otherwise tend to ignore content marketing
By Akanksha Nagar | October 29, 2020The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online
By BuzzInContent Bureau | October 29, 2020The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12
By BuzzInContent Bureau | October 28, 2020The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content
By BuzzInContent Bureau | October 28, 2020BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?
By Akansha Srivastava | October 27, 2020The session was designed to stimulate normalising menstrual conversation at home through methods such as celebrating periods, encouraging body positivity, empathising with period pain, and involving other family members in the conversation
By BuzzInContent Bureau | October 27, 2020The campaign #KhusbhooApnepanKi has garnered more than five lakh impressions, over two lakhs views and an engagement of around 500+people in Delhi, within a week
By BuzzInContent Bureau | October 26, 2020In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors
By Akansha Srivastava | October 26, 2020The concept of the show, which is an interactive version of Bigg Boss, is in line with Flipkart Video's vision of keeping users engaged by offering differentiated, interactive content accompanied with tangible rewards
By BuzzInContent Bureau | October 23, 2020Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers
By BuzzInContent Bureau | October 23, 2020ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others
By BuzzInContent Bureau | October 23, 2020OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries
By BuzzInContent Bureau | October 23, 2020Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach
By Hamsini Shivakumar | October 22, 2020Shuchi Sethi, India Lead, Casting Asia (Asia's largest influencer marketing platform) at POKKT, gives tips on how to overcome challenges in influencer campaigns
By BuzzInContent Bureau | October 21, 2020The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal
By BuzzInContent Bureau | October 21, 2020