Instead of promoting their products, Weikfield attempts to change society's perception about mothers and shows that they are not limited to their culinary skills. Apart from a host of micro-influencers, the brand has collaborated with actress Sameera Reddy for the campaign
By BuzzInContent Bureau | May 17, 2021Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too
By Akanksha Nagar | May 13, 2021Expects to acquire at least 300-500 new brands in the next 12 months
By BuzzInContent Bureau | May 12, 2021Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties
By BuzzInContent Bureau | May 12, 2021In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands
By Akansha Srivastava | May 11, 2021The Mother's Day content themes this year kept in mind the pandemic situation and how mothers have stood as strong pillars not just at home but also as Covid warriors
By BuzzInContent Bureau | May 10, 2021After writing 30 articles for BuzzInContent's section Content & Culture and analysing more than 80 pieces of branded content in over seven months, this week, the Founder of Leapfrog Strategy Consulting looks back at all the insights and lists them as five stages one must pass through in his or her journey to creating meaningful branded content
By Hamsini Shivakumar | May 10, 2021What's Your Problem, a Wondrlab company, has conceptualised the video series
By BuzzInContent Bureau | May 07, 2021New-age video content creators Ganesh Vanare and Anunay Sood capture their experiences across Kurseong, the land of white orchids in Darjeeling, and Sandakphu, the highest peak in West Bengal, through the Oppo phone as part of the ‘Life Unscene' campaign
By BuzzInContent Bureau | May 05, 2021BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India
By Akansha Srivastava | May 05, 2021Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns
By Benita Chacko | May 04, 2021In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant
By BuzzInContent Bureau | May 03, 2021The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers
By Hamsini Shivakumar | May 03, 2021The heartening story is expected to bring about some hope, positivity, faith and a few smiles as the country is going through unprecedented challenges
By BuzzInContent Bureau | May 03, 2021Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers
By BuzzInContent Bureau | April 30, 2021In an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end
By BuzzInContent Bureau | April 30, 2021Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact
By Akansha Srivastava | April 29, 2021The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes
By BuzzInContent Bureau | April 28, 2021