As part of the strategy, the channel generated UGC around how wives can protect their husbands from other women and compiled it in a digital book, ‘Book of Nuskhe'

Content creators and influencers are likely to be a larger part of the marketing mix for many brands this year. BuzzInContent.com finds out how increased interest from brands this year is impacting creators' cost of collaboration and how their creativity, reach and effectiveness is augmented amid the pandemic

Executed by Momspresso, the campaign features former cricketer Sanjay Manjrekar, who will narrate stories from the cricket ground on how people can depend on insurance in uncertainties

The series will provide listeners with insights on how the airline responded to the Covid-19 pandemic, and takes a deep dive into some of the year's most significant events

Anand, EVP and Portfolio Head, Diageo India, tells BuzzInContent.com how the pandemic provided a new challenge to content marketers, bringing into focus the fact that there is much more than traditional methods and channels

Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years

Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

Deswal previously served as VP, Global Growth and Marketing at Unilodgers (world's largest student housing platform) and Head, Growth and Marketing at Times Internet for news and gaming business

Draws significant investment from Pawan Munjal, DCM Shriram Promoters Family Office, SAIF Partners, Twitter, Lightspeed Ventures and India Quotient in the new round of funding

The film conceptualised by Lowe Lintas is in continuation of the Born Colourless campaign, which was launched through a manifesto on World Anti-Racism Day (March 21) last year

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar