Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

The record was created on the Rs 1,000+ crore noodle brand's 10th anniversary, which has seen a growth of more than 50% in the year FY 2020-21

The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

The acquisition will help ShareChat and Moj strengthen its content operations, creator engagement and brand solutions

India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

Claims the app already has 23+ million daily active users and 21-minutes of time spent every day

BuzzInContent.com talked to Darpan Sanghvi, Founder and CEO, MyGlamm and Priyanka Gill, Founder and CEO, POPxo, Co-Founder, MyGlamm, to discuss how MyGlamm will focus on the needs of users through the reach and scale of POPxo users. They talk about the post-acquisition future content and commerce plan

CastingAsia's solutions include influencer discovery and analysis among other things. It is known for its database of 1.7 lakh influencers and influencer data points, reaching a total potential audience of over 72 million users across the continent

Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019, and October 31, 2020. BuzzInContent has also created a special category for content marketing during Covid crisis

As part of the event, Tinder members can swipe at key points in the experience to move the story forward and see where it takes them. Their choices dictate more than just the story; they also impact who they match with and what they might chat about once the journey ends

Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

Content experts tell BuzzInContent.com why tech-based solutions are conducive and have soaring need in the content space as well

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

The brand was able to garner more than 1.6 million reach in a media value estimated around Rs 7 lakh

The first episode featured Deepika Padukone. The second episode featuring Balan was aired live on the Vedantu app on July 31. 1.3 lakh people registered for the episode, while the Vedantu website attracted one million visits and 8 lakh unique page views on the same day

Headquartered in Singapore, Drum's services will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times