Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success

The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop

A fun and insightful rendezvous, the series will see a host of interviews with leading architects and interior designers of the country

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

The campaign #IAmAnArtist conceptualised by BC Web Wise displays a healthy mix of introductory, tutorial videos and content featuring real people with their fluid art paintings

The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

The brand has also launched its own social media platforms ‘Keep It Real with Pfizer Upjohn' on Facebook and Youtube to create a community and raise awareness about the increasingly prevalent issue in the country. The campaign is conceptualised by Edelman India

Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

Sanjay Suri, as Eddy, a rare breed of professional cuddlers in India, has a job to squeeze the joy out of weary souls. But first, the uncanny ability must pass the test of suspicion

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

The comic characters are designed by famous cartoonist Sailesh Gopalan, founder of Brown Paperbag Comics. The brand will also conduct a masterclass on retirement planning in association with leading financial experts. Registrations can be done at the microsite

#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience