With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

Chanchlani, known for his YouTube channel, Ashish Chanchlani Vines, achieved the milestone and is now behind Amit Bhadana and Carry Minati

In the first phase of the campaign, OYO released a digital film on Road Trippin, as a kickstarter to a full-fledged Vlog series, scheduled to be aired on History TV18 from August 28, 2020

With a 300% spike in social conversation following the announcement that team sports would be returning, The Anthem is the culmination of the Ready for Sport story so

We are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer

TTT is also sharing snackable stories around the show's theme, which will be published on their Facebook, Instagram and Twitter across the three weeks

The eight-episode special series hosted by actor Ravi Kishan and targeted at Tier II and III markets, offers expert-led information to listeners on house building

Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV. It will be aired on MTV, The Myntra App (Studio), Myntra's YouTube Channel and Voot

The recipes were crowd-sourced in a contest in June. The brand received over 100 entries and the top 20 recipes were chosen to be featured in the Hide & Seek #WhipItUp cookbook

The brand aims at engaging with more than one lakh people across social platforms

Over a period of five days, the filter #SwiggyFoodoshop saw over 2,000,000 impressions and 23,000+ shares

Recently, BuzzInContent.com came across Skore condom's content initiative with Mallika Dua on the occasion of International Day of Female Orgasm. We caught up with Vishal Vyas of TTK Healthcare to know the content strategy behind the video and to understand his point of view on the content marketing space shaping up in India

Set to the lyrics ‘Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji', the anthem reiterates the brand philosophy of ‘Darr Ke Aage Jeet Hai' and salutes the nation's spirit of emerging victorious in the face of fear

These masterclasses include Creative Writing, Improv with Kaneez - The Basics, Finding Funny: The Art of Stand-Up, Podcasting 101, Jhumritalaiya Storytelling Masterclass, How To Craft Your Creative Voice and Build Communities Online and many others

The influencer marketing agency has launched its first show, ‘History of Influencer Marketing'

‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)

The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual