66% of the influencers have seen a significant increase in post engagement during Covid-19

Kartik Kala, Business Head, TopSocial India explains the deep and profitable relationship between brands and influencers

Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

The virtual show will be hosted by Karan Wahi, who will get celebrities to dish out their health and fitness secrets and routines through some fun and games

Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands

The music video features real people across the gender, sexuality, and gender expression spectrum, exploring the assertion of identity and the freedom to live authentically

Beniwal created a content piece for the brand on Father's Day which fulfilled two purposes. First, just like other brands, the content was topical that built affinity. Second, it promoted the brand's month-long online tournament

The viral video is launched under the new campaign, where the brand will release a series of videos educating its audience on some popular slangs and phrases from different cities of India

The influencers and artists are seen sharing amusing videos, which include planning to go to the beach or planning to go out to their favourite place to eat after the lockdown

The campaign revolves around the fact that objects are more than hoardings and actually mean something to each one of us through the cherished moments and memories that connect with it; hence repair it because it's #BondsThatLastForever

With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages

As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

A line-up of 24 artists will perform live over two months on the brand's Facebook page every Sunday morning at 10:00 am

The concert will debut with a three-day fest starting from June 19 to 21, featuring Rajasthani folk musician Mame Khan on June 19, followed by Sufi artist Kavita Seth on June 20 and culminating with a music performance by Palash Sen with Euphoria on June 21