The brand has partnered with Harun Robert for a video as a part of a larger campaign to target the audience

The two have entered into a multi-pronged strategic alliance which is aimed at bolstering Loco's leadership as India's homegrown game streaming platform

Conceptualised by Chimp&z Inc and produced by Griffin Pictures, the video is a tribute to the work-from-home culture and every company's true heroes, its employees

The skin care brand joined hands with Balancing Act Productions to execute this campaign

Through the two-month campaign #HappyAtHome created by Foxymoron, Hershey's will encourage its fans to create and share from over 100 recipes created by celebrity chef Ranveer Brar, using Hershey's syrups, spreads and cocoa powder

With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

The partnership will start with the live broadcast of the finale of the ongoing Red Bull Flick tournament on Loco

Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

The initiative #WeekendLive designed by Frog Ideas brings together leading artists performing from their homes with a Livestream across Facebook for viewers to enjoy

Through the stories of four real members, the brand campaign puts focus on how they leveraged the platform's potential to connect with others, to upskill and move ahead in the career

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief