Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

The 12-episode series ‘5 Star Kitchen ITC Chef's Special' premiered on May 23, and will be aired every Saturday and Sunday at 11:00 am for six weekends across 33 channels of Star

YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

The campaign has been conceptualised and executed by Mixed Route Juice. As part of the campaign, the brand invites people to submit their version of Dhara Dhara Shuddh Dhara tune. The best entries will be given special prizes

With the video launch, the brand also announced Khurrana as their brand ambassador

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

The creative agency of the video is The Digital Street and production house is Cinnamon Pictures

The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

These couples are exploring love within the boundaries of home and yet keeping it as special, in one single long-form video

The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

Namooney is a 20-episode series launched on Jambo's YouTube channel on May 16. The channel targets Hindi-belt states across India and aims to produce four animated web series in 2020

BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

The company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator's channel