The four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata

The campaign #ParkedCarsCanRunFamilies conceptualised and executed by Leo Burnett Orchard features Saurabh Sukhla as the landlord and Manjot Singh and Ali Faizal (of Fukrey fame) as neighbours and tenants

As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

Produced in association with Madurai Meenakshi Mission Hospital and Research Centre, the web series focuses on the lives of three young female doctors and their fight against invisible enemies — viruses, bacteria and social prejudice

Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges

Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

The mobile website will offer nutrition services relevant in today's challenging environment through easy recipes, expert connect and community Q&As

The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown