Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these

ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep

The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

Celebrated authors like Tazmeen Amna, Anushka Ravishankar, Deepa Agarwal, Shaguna Gahilode, Ruskin Bond and Paro Anand will read their books to children every evening on the Facebook pages of Shoppers Stop and Crossword

1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

The campaign conceptualised and designed by Cheil India shows our gratitude towards them

The psychological impact of home quarantine could be far-reaching. Brands can help people cope up with this pandemic and keep them in good spirits by engaging with them in an entertaining way. How does such messaging help during these times of physical, emotional and financial strain? BuzzInContent.com finds out

Imran Qadri, Head, Marketing and PR, Harley-Davidson Motor Company, talks to BuzzInContent.com about the premium motorbike's content strategy, how it keeps the Harley Owners Group (H.O.G) as the hero of brand stories and its continuous engagement on social media with bike lovers outside the community.

Ankit Prasad, Founder and CEO, Bobble AI, suggests how it has become crucial for brands to stay afloat in a rapidly dwindling economy hit by the sudden outbreak of the pandemic Covid-19

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

Conceptualised and executed by Kinnect, the brand joined hands with singer Shaan for the first performance of #LiveHomeHome

The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh

The series will bring together professionals from various industries and HP as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy