All brands plan their content calendars much in advance and a health crisis like Covid-19 puts everything off track. In such a situation, brands have to be super agile and quickly devise an all-new content calendar for the period. India's top content practitioners have some tips to share to deal with such situations

The brand has associated with the content platform and has become the first mutual fund house to partner with Josh Talks to curate real stories of advisors to reach its target in eight languages in tier II, III and IV cities. The brand and the platform tells BuzzInContent how content videos will increase MF penetration among young investors

McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres

Recently, Pocket Aces launched a web series ‘Operation MBBS' on its long-form storytelling channel Dice Media in collaboration with Unacademy. The brand's messaging ‘Let's Crack It' has been integrated throughout the series, and is shown as the enabler using which one of the protagonists cracks the NEET exam

Jha, an actress and a poet, in a piece titled ‘A letter to my 15 year old self', answers what wisdom would you draw from your present self and share it with your younger self. The piece has been conceptualised and produced by Tape A Tale

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

Call for entries open, Entry deadline: October 31, 2020

‘Streedom' has been crafted to celebrate women from all walks of life to encourage them to move on from caring about what they ‘should do', to actually 'doing what they want to do'

Netflix asked consumers to tell their mood in emojis, and they'll help in selecting which movie to watch. Doritos replied wishing there was an emoji for nacho, giving birth to another level of social media engagement that made #NachoEmoji trend on Twitter and a petition being filed on Change.org

Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats

The series is centred around the theme ‘Everyday Heroes for a Better World' and focuses on innovative social enterprises addressing key social and environmental issues

Elevates Axon Alex and Rishi Sen to Managing Partners of the agency. Roopak Saluja moves to the role of Chairman of The 120 Media Collective

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

The programme begins this month with the first edition featuring legendary cricketers Sachin Tendulkar, Brian Lara, Bret Lee, Jonty Rhodes and Muttiah Muralidharan