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Kingfisher

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BuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar

By Akansha Srivastava | February 06, 2020
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The video, in a fun way to entertain viewers, shows how most of us have been dealing with the absence of beer

By Nisha Qureshi | June 08, 2020
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The app is designed by 22Feet Tribal

By BuzzInContent Bureau | March 05, 2020
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The lyrics of the rap songs are user-generated. They mention the essence of India's cities and are sung by famous rappers

By BuzzInContent Bureau | May 13, 2019
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With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

By Akansha Srivastava | June 02, 2020
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Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

By Akanksha Nagar | April 16, 2020
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Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

By Akansha Srivastava | April 13, 2020
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In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

By Akanksha Nagar | February 25, 2020
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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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With a trip down memory lane, the objective is to tell a genuine story of the layman and not a brand story, says Sandeep Balan of United Breweries

By BuzzInContent Bureau | December 18, 2018
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The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup

By BuzzInContent Bureau | August 14, 2018
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The web series is based on the story of three different people, going through three different phases of relationships – single, committed and married. The first episode of the web series was launched on July 16, 2018 and will be updated every Sunday after 5:00 pm

By BuzzInContent Bureau | July 31, 2018
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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Srivastava | April 17, 2018
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Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

By BuzzInContent Bureau | February 20, 2018
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