The series revolves around the story of a young chef and his struggles in Delhi and Mumbai, where he sets up a home kitchen and delivery business. The content strategy was crafted to keep the kitchen with all essential appliances in all their glory, and food and love between families as a central theme

The ingredients for each of the recipes in the cookbook can be ordered directly from the book with a simple QR scan and the order gets delivered by Swiggy Instamart in 30-45 minutes

Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats

The first season of this reality web series is set to have six episodes

Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about

The campaign has been conceptualised by Chimp&z Inc. The Instagram Reels, made by influencers Karan Sons, Neel, Vivek Menon, and Supriya, uses humour to emphasise the daily interactions with mothers in the kitchen while cooking

The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

The 12-episode series ‘5 Star Kitchen ITC Chef's Special' premiered on May 23, and will be aired every Saturday and Sunday at 11:00 am for six weekends across 33 channels of Star

The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about how branded content should be actively placed at the forefront of the cheese marketing effort

The campaign lauds the life lessons which everyone learns from their first teaching institute - mothers

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time