The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

As part of brand integration, in each weekly webisode, Chef Anahita digs into her fridge and picks out one Goeld frozen food to create mouth-watering and wholesome dishes

This format (nicknamed ‘.we' files to promote sharing) enables two home chefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time

The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

The founder of Leapfrog Strategy Consulting writes that Cookbook is a reminder for those who see branded content as equal to online content – that while brands must talk to consumers in the virtual space since that is where they spend a large part of their day, brands must also communicate with them in a world that is more real and tangible to them

The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

The brand created the platform #OreoReciPic, where people had to share pictures of recipes using Oreo as an ingredient. The winning dishes were recreated by famous chef Pooja Dhingra along with comedian Rohan Joshi

Ever since the activity started, Amul's FB page followers increased from 1.4 M to 2 M. Ice cream FB page followers increased by 54,000 accounts. At an average duration of 45-50 min per recipe, Amul created over 90,000 min (1500+ hrs) of original content till Jan 19, 2021

Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares

The campaign by Wunderman Thompson was launched on the eve of Facebook's first Fuel for India virtual event. It captures real stories of how small businesses have moved online during the pandemic to recover and grow using the power of their Facebook communities

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

The recipes were crowd-sourced in a contest in June. The brand received over 100 entries and the top 20 recipes were chosen to be featured in the Hide & Seek #WhipItUp cookbook

The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

Chef Vicky Ratnani will create quick dishes using Goldiee spices and ingredients selected by the audience through a digital poll

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

The At Home With Airbnb experiences allow guests to visit the host's personal spaces to learn their craft in small groups that allow for personal connections and conversations