Kumar Deb Sinha

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Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

By Akanksha Nagar | February 12, 2019
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As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

By Akansha Mihir Mota | December 18, 2018
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Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

By Akansha Mihir Mota | December 11, 2018
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In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Mihir Mota | December 04, 2018
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
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The luxury car brand partners with Group M's The Motion Content Group and The Vibe to create ‘Rushes'

By BuzzInContent Bureau | May 02, 2018
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