BuzzInContent Awards to be held on December 17, 2021

Kumar Deb Sinha

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In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Srivastava | December 04, 2018
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
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There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

By Akansha Srivastava | November 17, 2021
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BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

By Akansha Srivastava | August 04, 2021
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BuzzInContent caught up with masters of branded content in India to figure out the right way of placing logos in branded videos and if a brand logo's presence really bothers consumers

By Akansha Srivastava | July 13, 2021
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BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing

By Akansha Srivastava | January 21, 2021
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BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands

By Akansha Srivastava | January 19, 2021
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The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

By BuzzInContent Bureau | December 01, 2020
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Restrained budgets and cautious spending amid the pandemic might force some brands to hold back investments in long-term content initiatives and IPs for the next year. However, experts suggest some will also find it beneficial to partner with IPs, be it content or live. BuzzInContent.com finds out what will bring more ROI for brands

By Akanksha Nagar | November 10, 2020
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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BuzzInContent.com speaks to stakeholders to figure out the scope of shoppable video content in India. They explain things one should consider while taking this route and discuss formats that can be used to create shoppable video content to keep the consumer engaged

By Akansha Srivastava | September 15, 2020
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Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

By Akanksha Nagar | July 21, 2020
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BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

By Akansha Srivastava | March 17, 2020
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Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

By BuzzInContent Bureau | March 12, 2020
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Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

By Akansha Srivastava | February 11, 2020
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It is often said agencies — creative, media or digital — act as ‘couriers', taking a proposal on behalf of brands and selling it to content creators, and are also limited by their ability to execute. Whether that's true or not, BuzzInContent.com speaks to content specialists to explore what role an agency can play in synergy with both brands and content creators

By Akanksha Nagar | October 22, 2019
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The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

By Akanksha Nagar | October 09, 2019
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BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

By Akanksha Nagar | July 02, 2019
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