The challenge is a part of the brand's latest #HalkeMeinLo campaign that encourages the youth to take a lighter approach to life and is inspired by the soft texture of Kurkure's newly launched sub-brand
By BuzzInContent Bureau | March 31, 2023The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches
By BuzzInContent Bureau | March 16, 2020The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'
By BuzzInContent Bureau | January 16, 2020As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'
By BuzzInContent Bureau | May 14, 2019Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels
By Akansha Srivastava | June 11, 2019The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach
By Koustabh Baishya | October 30, 2019The case studies will come up for final presentation between September 23 and 27, 2019
By BuzzInContent Bureau | September 03, 2019Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements
By Shivaji Dasgupta | August 28, 2018