Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical

BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India

June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

The music video features real people across the gender, sexuality, and gender expression spectrum, exploring the assertion of identity and the freedom to live authentically

The stories capture the journey of a few brave people who believe life is much more than one's sexuality and have defied the odds and accomplished more than what the society deemed worthy for them

Iyer will be responsible for spearheading the content services at the communications agency

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

The company recently conducted a social experiment in support of the LGBTQIA+ community in an effort to boost awareness and sensitisation

This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance

The new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products”

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how most content marketers or even influencers rarely think of themselves as shaping culture when they get down to do their everyday job, and why they should

With #LoveLoudAndProud the goal was to cherish love beyond gender identities and share it with the world loudly and proudly, the brand said

The campaign celebrates and supports the rainbow community with a slew of online and offline initiatives and showcases a pets' unconditional love

Before joining Josh Talks, Sah worked with various corporate brands for more than 10 years and later forayed into the writing domain, serving as The Chief Sub-Editor at The Lallantop

Shivani Kamdar, Associate Creative Director, SoCheers, shares how one can up their game when it comes to engaging with the generation Z

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

For the campaign, the platform has taken on board tennis player Sania Mirza as its India explorer