With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands should approach the topic of LGBTQ+ themes and whether they should follow the trend, to be topical

BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India

June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

The music video features real people across the gender, sexuality, and gender expression spectrum, exploring the assertion of identity and the freedom to live authentically

The stories capture the journey of a few brave people who believe life is much more than one's sexuality and have defied the odds and accomplished more than what the society deemed worthy for them

Iyer will be responsible for spearheading the content services at the communications agency

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

The company recently conducted a social experiment in support of the LGBTQIA+ community in an effort to boost awareness and sensitisation

This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write about why the packaged food brands need to be aware of the food discourse arising from food ideologies

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

The new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products”

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how most content marketers or even influencers rarely think of themselves as shaping culture when they get down to do their everyday job, and why they should

With #LoveLoudAndProud the goal was to cherish love beyond gender identities and share it with the world loudly and proudly, the brand said

The campaign celebrates and supports the rainbow community with a slew of online and offline initiatives and showcases a pets' unconditional love

Before joining Josh Talks, Sah worked with various corporate brands for more than 10 years and later forayed into the writing domain, serving as The Chief Sub-Editor at The Lallantop