In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how performance poetry is the new kid on the block, a new approach to build and sustain an emotional connection. Its strengths are the very opposite of human-interest story videos — the videos are indirect, polished and slick; and deal in fictional emotions

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, picks 10 examples of branded video content released between 2017 and 2020 to gauge the latest trends that will hover over 2021's Valentine's Day celebration by brands

In her first weekly article this year, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, points out learnings that brands can get from the D2C home and sleep solutions brand when they jump on to the branded content bandwagon without getting swept away in the plethora of content being created to woo the audience

For the last week of December 2020, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that relying on branded content to promote something as capital-intensive as a film is not risky. In fact, it may pay off better in the long run

This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains that as brands are increasingly expected to have responsible conversations within their category, content has become the way to go

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting, decode if Naturedge Beverages' Shunya FIZZ can bring back the lost ‘cool' quotient to fizzy drinks, that the big brands had lost due to their excess sugar content

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that it is essential to promote communication that does not perpetuate stereotypes, objectify individuals, or glorify negative behaviours such as stalking

Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that while the immediacy and the desire to be the first to inform or sell a moment remain unchanged, the focus has shifted from being a passive source of information to being an active participant in the cultural conversation

This week, Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, examine IPL anthems over the years. This journey guarantees nostalgia and will bring back memories of watching IPL on Sony MAX on summer nights along with giving sneak- peek into the evolution of the sport's fan following

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write, how today's youth hostels aren't merely piggybacking on prevalent travel themes and symbols of ‘tourist destinations'; they're in fact pioneering novel narratives around travel and tourism

Hamsini Shivakumar and Naheed Akhtar from Leapfrog Strategy Consulting emphasise the evolving significance of dermatologists as skincare shifts from beauty to health, from aesthetics to self-care, urging brands to recognise this transformation