With brands leveraging social media platforms for enhanced targeting and reach through application of quirky copywriting skills, Swiggy in a first has utilised LinkedIn, a platform for professional networking, and spiced things up a notch

Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

The agency onboarded influencers with domain expertise with organic following exclusively for the company talent register

The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally

Vengurlekar joins CoinSwitch with nearly two decades of experience leading content, conversations, and community engagement across newsrooms and global corporations

The program aims to support 200 creators to grow their communities and build engaging content

The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

The campaign that targets male working professionals, talks about how working from home during this pandemic has redefined our work lives, especially the way we're dressed through those endless video calls all day

With the creator mode, the ‘Connect' button will be replaced with the ‘Follow' button. It will also move the ‘Featured' and ‘Activity' sections to the top of the member's profile to more prominently display their content

Through the stories of four real members, the brand campaign puts focus on how they leveraged the platform's potential to connect with others, to upskill and move ahead in the career

The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai

The list spotlights contributors who shaped industry opinion, analysed key trends and inspired others to join the conversation. Compared to 2018, the Top Voices received an average 11x more comments, 34x more likes and 7x more shares on their posts, articles and videos

While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

The LinkedIn exclusive campaign announces the launch of its new offering – Doritos Sizzlin' Hot

Featuring the captivating journey of these personalities, DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and LinkedIn

Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company

74% Indian marketers plan to increase their budget this year, says LinkedIn survey