Rising Star Awards 2023– Winners

Live Commerce

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Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

By Sakshi Sharma | December 01, 2023
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In a conversation with BuzzInContent, Kozutsumi, the Co-Founder and Chief Commercial Officer at AnyMind Group said that although teaming up with well-known macro-influencers can bring in significant reach, there's a more personal connection and engagement with micro-influencers

By Sakshi Sharma | February 07, 2024
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The event will be hosted on Tuesday at 5 pm by Rannvijay Singha of MTV Roadies fame and auto influencer Rachit Hirani

By BuzzInContent Bureau | October 18, 2022
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Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

By BuzzInContent Bureau | June 08, 2022
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Through an in-app integration, Moj users will be able to discover and shop from Flipkart directly

By BuzzInContent Bureau | October 29, 2021
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The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

By BuzzInContent Bureau | June 10, 2022
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Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

By Akansha Srivastava | November 08, 2023
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Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

By Akansha Srivastava | December 09, 2022
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Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions

By BuzzInContent Bureau | September 03, 2021
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The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led Live commerce, as the company looks to transform the mobile shopping experience for consumers globally

By BuzzInContent Bureau | June 15, 2021
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Whether you're a content creator or a brand, it's crucial to keep an eye on these essential influencer marketing trends this year

By BuzzInContent Bureau | January 03, 2024
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From overseeing the portfolios of India's leading artists to wielding a significant 18-20% (Rs 180-200 crore) influence in the Rs 1300 crore influencer marketing market, Subramaniam, the Founder and Group CEO of Collective Artists Network, reveals his ambitious vision to industrialise the creator ecosystem in India

By Akansha Srivastava | December 15, 2023
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In his interaction with BuzzInContent.com, Sunder Balasubramanian, CMO, Myntra, shared his views on why the brand is so gung ho about creators that it has created IPs such as Myntra's Creator Fest and also associated with Grazia for the very first edition of Myntra Glammys. He also spoke about how Myntra is experimenting and expanding the envelope for social commerce in India by actually marrying content and commerce

By Shreya Negi | December 08, 2023
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Vibhor Gulati, Partner, Art-E Media, writes how Live E-commerce has emerged as a cult favourite interface that has taken the retail market by leaps

By BuzzInContent Bureau | September 14, 2023
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Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

By Shreya Negi | May 31, 2023
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Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles

By Akansha Srivastava | May 16, 2023
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Myntra shared that the overall traffic on the platform's social commerce charter has increased by 40% in the last year. The total time spent by a customer on Myntra's social propositions nearly tripled from 2021 to 2022

By BuzzInContent Bureau | May 12, 2023
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The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

By BuzzInContent Bureau | December 05, 2022
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