The event will be hosted on Tuesday at 5 pm by Rannvijay Singha of MTV Roadies fame and auto influencer Rachit Hirani

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

Through an in-app integration, Moj users will be able to discover and shop from Flipkart directly

The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions

The acquisition will provide Glance and Roposo end-to-end capability for launching celebrity and influencer-led Live commerce, as the company looks to transform the mobile shopping experience for consumers globally

The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

In a conversation with BuzzInContent.com, Bhatia, CEO at Good Creator Co., explains how the content creator division of Good Glamm Group helps its members learn content creation, monetise content and grow their community

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

This association is in line with ‘coto's commitment to enabling meaningful conversations for women creators and social media influencers

While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

‘Moj For Creators' will assist creators in bolstering their reach through unique community activations like Moj Madhouse, Moj DayOuts, Talk Shows, Moj on Wheels, Ambassador Programs, and Night Outs. The program also includes grooming through preliminary and advanced genre-based training courses, mentorship, spotlight program, boot camps, influencer townhalls, one-on-one coaching, and in-depth workshops on industry trends

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts