MG Motor

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Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

By Akanksha Nagar | May 03, 2019
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In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

By Akansha Srivastava | March 26, 2019
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Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

By BuzzInContent Bureau | October 09, 2018
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The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch

By BuzzInContent Bureau | September 22, 2018
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The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

By BuzzInContent Bureau | August 23, 2018
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Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change

By BuzzInContent Bureau | August 14, 2018
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The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

By BuzzInContent Bureau | July 10, 2018
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The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars

By BuzzInContent Bureau | March 19, 2019
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In association with The Better India, the #MGChangemakers initiative highlights path-breaking work of catalysts of change

By BuzzInContent Bureau | July 20, 2018
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Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

By Akanksha Nagar | May 14, 2019
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BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love

By Akansha Srivastava | April 01, 2019
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