Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

In a conversation with BuzzInContent.com, the marketing head of MG Motor India explains how a brand can achieve organic user-generated content, the importance of micro-influencers in content marketing and why brands should stay away from force-fitting themselves in stories. She reveals the content marketing strategy of MG Motor before its India launch

Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

The initiative aims to redefine creative expression, providing a multi-sensory experience that promises to captivate music lovers

As per the brand, the music property garnered more than 500 entries over the span of 30 days

Six inspiring women across India to be honoured for their efforts in environmental conservation and for inspiring a societal change

The program intends to support musicians to make their dreams a reality

The series is a part of MX Specials that not only appeals to viewers but also meets business needs of advertisers. The series takes us through an immersive journey around the state, exploring its culture, tradition, festivities, landscape and cuisine

MG India has tied up with Big FM as radio partner for the song's release and amplification

The campaign conceptualised and designed by Cheil India shows our gratitude towards them

The latest season of the initiative is themed ‘Experiences' and will highlight six Changemakers from diverse fields who have curated a different experience for communities, thus making their lives more meaningful

The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch

The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change

The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

The series will have actor Amol Parashar travelling to seven countries in each season and will bring to life how Morris Garages has been a part of these nations through their culture, food, revelry and cars

In association with The Better India, the #MGChangemakers initiative highlights path-breaking work of catalysts of change

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals