The triumvirate consists of Sunil Gavaskar, Lord Ian Botham and Sir Geoffrey Boycott
By BuzzInContent Bureau | October 04, 2022Titled ‘Naya Safar, Nayi Taal', season two will focus on showcasing promising talent through a far-reaching platform
By BuzzInContent Bureau | August 22, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category
By Hamsini Shivakumar | June 03, 2022While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time
By Akansha Srivastava | March 15, 2022The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories
By BuzzInContent Bureau | December 21, 2021With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders
By BuzzInContent Bureau | November 03, 2021Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021
By BuzzInContent Bureau | October 11, 2021Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone
By BuzzInContent Bureau | September 21, 2021Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands
By Akansha Srivastava | February 18, 2020Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms
By BuzzInContent Bureau | January 03, 2020Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out
By Akanksha Nagar | May 14, 2019BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love
By Akansha Srivastava | April 01, 2019