Rising Star Awards 2023– Winners

MG Motor

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Increased deployment of brand integrations into films, TV shows, and web series is driven by shifts in media models and changing patterns of content consumption. It allows brands to organically integrate into narratives while respecting the preferences of today's audiences

By BuzzInContent Bureau | January 10, 2024
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During a panel discussion - ‘How Influential is Influencer Marketing?' - by iCubesWire, representatives from diverse industries viewed influencer marketing as a dynamic and ever-changing field that has already made an impact and holds potential for future expansion

By Sakshi Sharma | August 28, 2023
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BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

By Akansha Srivastava | March 15, 2023
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The triumvirate consists of Sunil Gavaskar, Lord Ian Botham and Sir Geoffrey Boycott

By BuzzInContent Bureau | October 04, 2022
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Titled ‘Naya Safar, Nayi Taal', season two will focus on showcasing promising talent through a far-reaching platform

By BuzzInContent Bureau | August 22, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

By Hamsini Shivakumar | June 03, 2022
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While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
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The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

By BuzzInContent Bureau | December 21, 2021
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With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

By BuzzInContent Bureau | November 03, 2021
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Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

By BuzzInContent Bureau | October 11, 2021
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Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone

By BuzzInContent Bureau | September 21, 2021
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Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
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Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

By BuzzInContent Bureau | January 03, 2020
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Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

By Akanksha Nagar | May 14, 2019
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BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love

By Akansha Srivastava | April 01, 2019
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