The channel's branded content division MTV Brand Studio is all set to execute content projects according to demands of marketers. Viacom 18's Ferzad Palia is also very bullish on the content front

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

Maharaja Sawai Padmanabh Singh is the first Maharaja to offer a stay at his palace on Airbnb in order to help support women's empowerment initiatives of the Princess Diya Kumari Foundation.

Hotstar VIP's campaign was to promote the premiere of the movie Chhichhore on its platform, Walt Disney's intention was to create buzz for the launch of the movie Frozen 2 and Voot wanted to create awareness and build an audience for its reality shows

The head of Youth, Music and English Entertainment of Viacom18 tells BuzzInContent.com that the last 12 months have been a true revelation because of the number of projects they have picked up

The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach

The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online

Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content