Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

As a part of the association facilitated by Wavemaker, MTV India and Center fruit launch a co-branded comedy talent hunt show starting July 20, 2021

The channel's branded content division MTV Brand Studio is all set to execute content projects according to demands of marketers. Viacom 18's Ferzad Palia is also very bullish on the content front

BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

In the show, there will be candid conversations on periods between contestants on the physical and mental discomfort women face during those days

RVCJ Media, The Indian Idiot, SociallyHoe and The Indian Meme will judge the contest and support the meme community

BuzzInContent.com caught up with Rohit Kapoor, Director (Marketing), Perfetti Van Melle India, to talk about the brand's strategy to celebrate Fresh Breath Day in collaboration with MTV India through a rap music video

BuzzInContent.com lists five content-driven campaigns executed by Micromax, MTV, Voltas, Ambuja Cement and Emoha Elder Care that don't just speak about their products and positioning but also bring out real, thought-evoking and authentic stories

The campaign has been augmented with MTV and Saregama on board as media partners

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV. It will be aired on MTV, The Myntra App (Studio), Myntra's YouTube Channel and Voot

Leading brands such as McDonald's, Flipkart Video, Gaana, Shemaroo, Disney+ Hotstar, and TV channels such as Star Sports, National Geographic, Cadbury Bournvita India, MTV India, Star Plus added to the fun banter

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

Also since they are celebrities the audience is curious to know their skincare regime and by playing this game the audience feels that they are becoming a party to their favourite celebrities secrets.