Rising Star Awards 2021 Entries Open - Enter Now

MX Player

Premium
Image

In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

By Akansha Srivastava | March 16, 2021
Premium
Image

MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

By BuzzInContent Bureau | February 11, 2021
Premium
Image

Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player

By BuzzInContent Bureau | October 23, 2019
Premium
Image

Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn

By BuzzInContent Bureau | April 19, 2021
Premium
Image

Started in 2019 as a platform to discover India's newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers fight for the title. The winner will get to record a full-length album in a professional studio, a music video, an EPK and more

By BuzzInContent Bureau | April 06, 2021
Premium
Image

The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms

By BuzzInContent Bureau | August 06, 2020
Premium
Image

A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

By BuzzInContent Bureau | August 19, 2019
Premium
Image

The OTT platform launches its first branded content series, ‘Love Ok Please', for Too Yumm!

By BuzzInContent Bureau | March 26, 2019
Premium
Image

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

By Akansha Srivastava | March 23, 2021
Premium
Image

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

By BuzzInContent Bureau | August 19, 2020
Premium
Image

The show features musicians - Harrdy Sandhu, Jassie Gill, Indian Ocean, Javed Ali, Jeet Gannguli and Revanth, travelling across six cities to collaborate with local artists, experience the culture and music, and perform in mega concerts

By BuzzInContent Bureau | July 08, 2020
Premium
Image

As people self-isolate and work from home, online gaming consumption is rising. BuzzInContent finds out how it's a good opportunity for brands and content creators alike to create high-quality, informative content as consumers will be seeking more ways to keep busy right now

By Akanksha Nagar | March 31, 2020
Premium
Image

Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

By BuzzInContent Bureau | February 24, 2020
Premium
Image

Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
Premium
Image

Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

By BuzzInContent Bureau | January 03, 2020
Premium
Image

TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

By BuzzInContent Bureau | December 23, 2019
Premium
Image

Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

By Akanksha Nagar | December 19, 2019
Premium
Image

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

By Akansha Srivastava | September 10, 2019
Back to Top