They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

The official handle of Netflix India posted the collaborative video

The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

Many companies have launched their creator education program to fuel their growth and use it effectively in their business

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life

Recent industry reports suggest up to 73% consumers are finding influencers vain and don't trust products they promote. While influencer marketing agencies negate the claims, they agree this should act as a wake-up call for the medium to focus more on creativity and not make content look like ads. They suggest ways to sustain influencer marketing in the long run