Prior to joining Mad Influence, Bose held senior content roles at companies like Dentsu, McCann Worldgroup, Innocean Worldwide, Fever FM and Radio Mirchi

The event commenced with an announcement by Star Sports, followed by creators like Gaurav Chaudhary (Technical Guruji), Tanmay Singh (Scout), Real Hit, RJ Mahvash, Thugesh, Chetan Monga taking to their YouTube communities and Instagram stories to build anticipation among their audience

The initiative was launched by Union Minister for Jal Shakti Gajendra Singh Shekhawat and received 100+ million views on Instagram, as per the agency

The award ceremony will see the best digital voices and creators in India coming under one roof

The award ceremony will see the best digital voices and creators in India coming under one roof

The property is a celebration of content in all its forms with highly curated live experiences for the voices of tomorrow

These creators were felicitated by the central government for taking the initiative to promote "Azadi Ka Amrit Mahotsav" and "Har Ghar Tiranga"

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

The campaign aimed to promote the song through different influencers across two different platforms and took place from February 12 to February 21, 2022

The official handle of Netflix India posted the collaborative video

The 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content

While most brands are still finding ways to spread awareness around the coronavirus, the influencer marketing agency in partnership with TikTok has come up with content videos and the #HandWashChallenge for Dettol to educate users globally. Madhavan tells BuzzInContent.com how it provides a 360-degree approach to brands, from content production to execution to finding a right influencer

The awards which aim to honour the most impactful digital creators across the most diverse domains are being organised by Mad Influence and Pinkvilla

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how marketing strategies are adapting at an unprecedented pace in today's ever-changing digital world and analyses the relationship between influencer marketing and traditional word-of-mouth promotion

Gautam Madhavan, Founder and CEO, Mad Influence, writes about how women have come to dominate the influencer sphere for a variety of reasons

Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

Balancing the creators' creativity with the sacred spirit of cricket is a delicate dance brands must perfect. Experts suggest things to keep in mind while banking on influencer marketing this World Cup season