Mates now will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding
By BuzzInContent Bureau | December 22, 2021During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy
By BuzzInContent Bureau | November 11, 2020Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify
By BuzzInContent Bureau | March 14, 2023Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days
By Akansha Srivastava | January 31, 2023Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show
By BuzzInContent Bureau | May 10, 2022FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'
By BuzzInContent Bureau | April 13, 2019