The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm

In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations

Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting, write that while the immediacy and the desire to be the first to inform or sell a moment remain unchanged, the focus has shifted from being a passive source of information to being an active participant in the cultural conversation

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that travel brands must know their role in the travel ecosystem, bring meaningful concepts of travelling, show a deeper understanding of the youth cohort and use engaging marketing tactics

The study offers a new paradigm of informed trust in the context of influencer marketing

Bitesh Singh, Founder and CEO, SocioClout, writes about Meme marketing, how the influencer marketing industry is changing fast, moment marketing, and more

The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

He will be based in Delhi and spearhead the expansion of the new media creative shop

Before this, Hakim was General Manager at GroupM, where he headed the media mandate for Dell in India

The 12-part podcast series, ‘Building it Up', provides entrepreneurs with valuable insights on how to take a startup from ‘10 to 100'

Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing