The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co

The ‘MissMalini x Indya B-Desi Collection,' powered by the Good Community and Good Creator Co, aims to redefine the art of festive celebrations

The influencer hunt program aims to mentor and nurture India's upcoming 25 influencers with its squad program

It is a Spotify exclusive podcast that uncovers real stories of people building incredible brands and businesses

The Good Creator Co. curated the soireé with some interactive elements such as an app cut-out photo booth that said ‘Your Interests are Matched Here' and a giant heart installation where creators pasted stickers of qualities they'd like to find in their match, among other things

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently

With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play

Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours

BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads