The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce
By Akanksha Nagar | December 20, 2021The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co
By BuzzInContent Bureau | April 04, 2023The ‘MissMalini x Indya B-Desi Collection,' powered by the Good Community and Good Creator Co, aims to redefine the art of festive celebrations
By BuzzInContent Bureau | August 18, 2023The influencer hunt program aims to mentor and nurture India's upcoming 25 influencers with its squad program
By BuzzInContent Bureau | June 12, 2023It is a Spotify exclusive podcast that uncovers real stories of people building incredible brands and businesses
By BuzzInContent Bureau | February 27, 2023The Good Creator Co. curated the soireé with some interactive elements such as an app cut-out photo booth that said ‘Your Interests are Matched Here' and a giant heart installation where creators pasted stickers of qualities they'd like to find in their match, among other things
By BuzzInContent Bureau | February 21, 2023Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting
By BuzzInContent Bureau | September 21, 2022GCC has raised Rs 200 crore seed capital from the Good Glamm Group and will be functioning independently
By BuzzInContent Bureau | January 05, 2022With this acquisition, Good Glamm Group will get access to a robust network of influencers, celebrities and market know-how, thereby enhancing its content-to-commerce play
By BuzzInContent Bureau | December 14, 2021Many brands that want to continue communicating with consumers have found content marketing and branded content as their saviours
By Akansha Srivastava | April 14, 2020BuzzInContent finds out from India's major content platforms their strategies to keep the content flow uninterrupted and various methodologies adapted for continuous engagement with the audience
By Akansha Srivastava | April 09, 2020The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres
By BuzzInContent Bureau | November 29, 2018The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads
By Akansha Srivastava | July 10, 2018