The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

The acquisition is an extension of a successful partnership with Momspresso for content, influencer engagement and commerce

The message of the campaign is that every act of goodness makes us truly beautiful

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

The study offers a new paradigm of informed trust in the context of influencer marketing

The culmination episode of the three-month long initiative premiered on January 20

The initiative celebrates individuals who have gone beyond the material markers of success to create a positive impact on the world

In the report, ASCI has also highlighted that amongst all digital mediums, Instagram and YouTube are the top two platforms that account for 27.4% and 24.3% violations, respectively

The brand has partnered with Falcon and Yes Bank to launch this product

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

Created by National Geographic, Sequoia India and Sikhya Productions, the digital exclusive series explores the stories of seven dynamic and successful female founders who are changing the face of leadership in the country

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign

Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy