BuzzInContent Awards to be held on December 17, 2021

Manforce

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This is the brand's third film under the #ShutThePhoneUp campaign. Beyond the film, Manforce educates consumers about existing laws and sections to protect victims in similar situations

By BuzzInContent Bureau | November 18, 2019
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A leader in using content to build brand image and brand connect recently caught our attention with its innovative approach to branded content. Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses the brand's content initiatives from the semiotic lens

By Hamsini Shivakumar | January 11, 2021
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The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online

By BuzzInContent Bureau | October 29, 2020
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Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

By BuzzInContent Bureau | February 13, 2020
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Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

By BuzzInContent Bureau | December 03, 2018
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Owing to the presence of multiple platforms in the world that we live in, even compelling and shareable content can be a hit and miss. In conversation with BuzzInContent, experts discuss why and how brands can ensure what is the right platforms for their content, so that it reaches its target audience

By Akanksha Nagar | November 23, 2021
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Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers

By Akanksha Nagar | September 07, 2021
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Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

By Hamsini Shivakumar | June 14, 2021
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The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands

By Hamsini Shivakumar | April 12, 2021
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Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
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Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year

By Shradha Mishra | June 22, 2020
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Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

By BuzzInContent Bureau | March 13, 2018
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