Rising Star Awards 2021 Entries Open - Enter Now

Mankind Pharma

Premium
Image

In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

By BuzzInContent Bureau | September 28, 2020
Premium
Image

The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations

By BuzzInContent Bureau | April 29, 2021
Premium
Image

The campaign conceived and executed by Logicserve Digital aims to lift the taboo around family planning and contraception, specifically for areas such as Uttar Pradesh, Maharashtra, Orissa and Bengal

By BuzzInContent Bureau | January 13, 2021
Premium
Image

The campaign narrates the message of how ‘kindness resides in all of us, we just have to find it for others'

By BuzzInContent Bureau | November 04, 2020
Premium
Image

The anthem sung by Kailash Kher and Shankar Mahadevan underlines some of the greatest achievements and innovations of the nation in the field of science, technology, health, defence etc.

By BuzzInContent Bureau | July 08, 2020
Premium
Image

Mankind has got an unprecedented success through its first few content marketing initiatives. BuzzInContent.com got in touch with the company's AGM, Product Management, to learn about the brand's content marketing strategy, the stickiness of content and how it would reach tier II and III cities

By BuzzInContent Bureau | March 13, 2018
Premium
Image

The video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

By BuzzInContent Bureau | February 24, 2021
Premium
Image

In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of

By Akanksha Nagar | January 28, 2021
Premium
Image

Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

By Akanksha Nagar | January 12, 2021
Premium
Image

As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

By Akanksha Nagar | December 08, 2020
Premium
Image

Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

By Akanksha Nagar | November 17, 2020
Premium
Image

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive

By Hamsini Shivakumar | November 13, 2020
Premium
Image

The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online

By BuzzInContent Bureau | October 29, 2020
Premium
Image

The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

By BuzzInContent Bureau | October 12, 2020
Premium
Image

Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
Premium
Image

Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

By BuzzInContent Bureau | February 13, 2020
Premium
Image

This is the brand's third film under the #ShutThePhoneUp campaign. Beyond the film, Manforce educates consumers about existing laws and sections to protect victims in similar situations

By BuzzInContent Bureau | November 18, 2019
Premium
Image

Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

By Akanksha Nagar | June 18, 2019
Back to Top