Johnson & Johnson's lockdown content strategy has been to create compassionate and positive content that is purposeful and engaging. Gadgil tells BuzzInContent.com how purpose-led content strategy is not just a brand-building exercise but also fetches business
By Akansha Srivastava | June 23, 2020The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh
By BuzzInContent Bureau | September 25, 2020To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better
By BuzzInContent Bureau | June 01, 2020The seven-episode web series ‘Listerine Maximise Your Day' highlights Soman's fitness regime. He emphasises the need for holistic health and wellness and brings out how oral health plays a crucial part
By BuzzInContent Bureau | April 25, 2019