The company's flagship initiative — ‘Parachute Kalpavriksha Foundation' has launched a multi-pronged campaign to pay tribute to India's farming communities by celebrating their innate spirit of growth and nurturance

Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”

As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

The #Unstereotype campaign recognises and showcases stories of Aloknanda Roy, Pratima Poddar and Nilanjana Banerjee, who share their experiences of breaking stereotypes

The show is the brand's annual property that celebrates inspirational stories of women who overcome all odds to show their inner strength and make a visible change in the society

Marico Limited's Livon has launched a campaign to bring some cheer into people's lives in such difficult times. Taking on board actress Mithila Palkar, the brand has asked users to share videos of their #LivonHairDance Moves, which are being featured on Livon's page

The study offers a new paradigm of informed trust in the context of influencer marketing

Experts in the marketing and content industry discuss how the definition of content marketing has changed for different industries

The e-cookbook has over 50 easy recipes ranging from morning breakfast delights, Chinese appetizers, healthy meals and snacks to kids favourites, soya desserts and exclusive Chef's Specials that'll open new doors to the traditional use of soya

Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

Livon will focus not only on the hunt for singing abilities through the reality series ‘India's Top K-Pop Stars' but will also groom the contestants into getting that awesome K-Pop look

Priyadarshi Banerjee, National Revenue Head, Digital and Marketing Head, International Brands and Vidyut Patra, Head of Content Studio at WWM talk about the company's extending focus and strategy in the content space and how can the brands leverage it