Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists

Launching on March 21, the show will be available on Voot and Being Indian

Nexa Music has released a music video by maestro AR Rahman. Titled ‘You Got Me', it is about celebration of music and new indigenous talent in English Music

Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category

Haque was earlier serving as the Chief Creative Officer at Mullen Lintas

Ali will primarily be focusing on the growth and sustenance of the creative division, while also working closely with the teams of Slow Products and Slow Experiences on their content initiatives

He will be based in Delhi and spearhead the expansion of the new media creative shop

Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

Shadra will be based in Mumbai and report to Deepak Singh, Chief Creative Officer. She has worked with agencies such as Grey Worldwide, JWT, Leo Burnett, Dentsu India Group and The Social Street

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'