The contestants lent their voices to the brand's music video ‘Aasman Se Aage' that also features ‘Brezza'

Season 2 of Nexa Music will centre around the pillars of Nexa Music Lounge and Nexa Music Lab to discover and celebrate upcoming artists

Launching on March 21, the show will be available on Voot and Being Indian

Nexa Music has released a music video by maestro AR Rahman. Titled ‘You Got Me', it is about celebration of music and new indigenous talent in English Music

Presenter Archana Vijaya travels to four cricket-crazy cities — Delhi, Mumbai, Chennai and Kolkata — to explore what makes cricket more than just a sport in India

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

It also announced the India findings of Global Consumer Short-Form Video survey by Factworks, commissioned by Meta, which show that Reels can spark action, and that after watching Reels, people are more likely to follow, message, or even buy from a brand

The new show aims to take viewers on a sojourn of discovery of the culture, customs and bygone tales the Maharashtrian belt of Konkan region

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

The show uncovers resort stays that promise healing in nature or an abode that invites luxurious comfort

These chosen artists will perform their tracks on the Nexa Lab floor, which will be published on the Nexa Music YouTube channel

The series will launch on October 30 on the lifestyle channel at 8 pm

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

The inaugural song has composed by music composer Mickey McCleary along with the super winners of Season 1- Simetri Sisters, Nisa Shetty and Heat Sink

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that to specifically use music as a strategy toward brand affinity, brands need to create content that is anchored more in culture and less in the category