In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand

Rajasekar KS, GM, Marketing at Matrimony.com writes that content is still the glue that holds together the engagement. And the primary goal of content is conversation with the customer, not conversion. Conversion will follow. For content to drive conversations, it must move your audience

Rajasekar KS, GM at Matrimony.com., writes about the first influencer campaign that kick-started way back in the 1920s by Lucky Strike, a brand of cigarettes referred to colloquially as "Luckies"

The Matrimony Day party brought together some of the social media's most loved couples

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

Trying to build a deeper connection with the audience through topical marketing, this non-intrusive contextual marketing with relatable content, when the IPL matches are on, seems to have struck a chord with cricket fans

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

A lot of times, even fantastic content marketing ideas don't take shape in proper content campaigns. BuzzInContent explores the possible reasons behind ideas not getting converted, and tries to find out possible solutions to increase the conversion rate and not let the hard work go in vain

After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter